Expand the 'Our Story' / About page (400-500 words)

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A fuller About page with better SEO structure would help rank for 'MS thriver story', 'chronic illness brand owner', and your name — and give customers a deeper reason to trust the brand before they buy.

Write or voice-memo an expanded version of the About page. Daryl will send an outline to make it easier. Goal: keep every sentence sounding like you while adding: a clearer hook, H2 headings, a section explaining the orange/poppy/monarch symbolism, and more context about the chronic illness community P+M serves.